VISION
- To be a superior and blessed corporate organisation to lift the nation's prestige.
MISSION
- To lead entrepreneurship, training and business for bumiputera equity domination.
OBJECTIVE
- To spearhead the successful and innovative Bumiputera furniture industry.
- To produce quality human capital and integrity.
- To enhance the competitiveness of Bumiputera furniture entrepreneurs.
- Contribute to increased Bumiputera equity ownership